Cookie Policy

1. Introduction

Karum (“we”, “us”, or “our”) uses cookies and similar tracking technologies on our website at karum.ai (the “Site”).

This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences. It should be read alongside our Privacy Policy.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to the site owner.

Cookies can be “session” cookies (which expire when you close your browser) or “persistent” cookies (which remain on your device for a set period or until deleted).

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Site to function and cannot be switched off. They are usually only set in response to actions made by you, such as logging in or filling in forms.

  • Authentication and session management
  • Security and fraud prevention
  • Load balancing and performance

3.2 Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. All information these cookies collect is aggregated and anonymous.

  • Google Analytics — helps us understand how visitors interact with the Site by collecting and reporting information anonymously
  • Page view tracking and session analysis
  • Traffic source and user behaviour metrics

3.3 Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use on our pages.

  • Language and region preferences
  • User interface settings and customisations
  • Chat and support widget functionality

3.4 Marketing & Targeting Cookies

These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

  • Retargeting and remarketing across partner networks
  • Conversion tracking for advertising campaigns
  • Social media integration and sharing features

4. Third-Party Cookies

We use services from third parties that may also set cookies on your device. These third parties include:

  • Google Analytics — analytics and performance measurement
  • Google Ads — advertising and conversion tracking
  • LinkedIn — social media integration and advertising
  • Intercom / HubSpot — customer support and communication

Each of these third parties has their own privacy and cookie policies which govern how they use the data collected through their cookies.

5. Managing Your Cookie Preferences

You have several options to control how cookies are used:

5.1 Cookie Banner

When you first visit our Site, you will be presented with a cookie consent banner. You can use this to accept all cookies or to customise your preferences by category.

5.2 Browser Settings

Most browsers allow you to refuse cookies or to delete cookies that have already been set. The method for doing so varies from browser to browser; please refer to your browser's help documentation:

Please note that blocking all cookies may impact the functionality of this Site.

6. Lawful Basis

We rely on your consent as the lawful basis for placing non-essential cookies. You can withdraw your consent at any time by adjusting your preferences via our cookie banner or your browser settings. Strictly necessary cookies are placed on the basis of our legitimate interest in operating a secure and functional website.

7. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of material changes via a notice on our Site or by updating the effective date above.

8. Contact Us

If you have any questions about our use of cookies, please contact us at:

privacy@karum.ai